These past few weeks COVID-19 has been trending and affecting everything in our lives. It has brought challenges in many fronts for people and businesses alike. Performance and results nowadays have a completely different meaning than they did last month, and this will continue to change. For most businesses, big and small, it’s a matter of survival. I say let’s constantly repeat and apply the infamous Marine’s saying “Improvise, adapt, and overcome”.
Now that we have our new mantra, this week I want to share with you some of the best articles out there to inspire you to try new things and read different perspectives during these trying times!
In this article, Mark Irvine does a great job explaining some steps small businesses need to take to adjust during this crisis. The main being “Get your Small Business Online”. But what does that mean? Read his article published on Wordstream to start taking those steps and continue having eyes and awareness of your product or store. Oh, and if you already have your business set up online, then he has some tips on how to optimize your PPC Campaigns.
Reading this article is a must! In it, Kristen McCormick tackles copywriting and how you should be approaching social media communication and just overall messaging for the next few weeks (or months?). See why honesty, accuracy and other key elements will need to play a big role in your marketing strategy. Check it out.
I always enjoy reading Rand Fishkin’s perspective on things. “Read the Room.” is a great read and will help you refocus on what’s important. It’s easy to get lost in the trending topics and holidays or tactics that are not relevant to what’s happening in “the room”. I encourage you to read this one and make sure to understand your audience and their current needs.
Google has created a custom “google trends” page focused on COVID-19 searches. It’s an important tool that will aid you in understanding what people are searching for. What questions or concerns do they have? How are trends shifting over time?
Like Google, Microsoft is also providing us with data about consumer behavior during this crisis. This article digs into specific industries such as Travel, Retail, Tech, Automotive and more. See stats that will either back up your perspective or surprise you.