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How to Create a Social Media Calendar (New Template Included)

When it comes to social media content calendars, there are so many great options out there. For some, a simple Monthly View works perfectly and others are searching for a more specific and granular view of their upcoming content. It is up to you to determine what kind of calendar or tool will help you stay organized, reduce any risk of making mistakes (like publishing in the wrong channel, etc.), and maximize your efficiency. 

Free Social Media Calendar Tools

1. Asana (Freemium)

Asana is an excellent tool for organizing any kind of project since it allows you to add subtasks, tags, due dates, custom fields, dependents, and so much more. It also allows you to change the Project view from List to Board, Timeline, or Calendar. In my case, I’m a fan of lists but some users work better using boards or calendars. Learn more about their Social Media Content Calendar template or start from scratch and create your own.  

2. Trello (Freemium)

If you are a fan of boards, then Trello is certainly a great option for you. And even though they offer templates like this Social Media Calendar, you can definitely customize it differently. For instance, setting up a column per social channel instead of a day of the week. Because attachments vary in size, the cards will not look uniform and can sometimes become overwhelming which can be a problem for some. Regardless, it offers a great and free alternative to keep your social media content organized. 

3. Google Calendar (Free)

Believe it or not, Google Calendar can work as a social media content calendar once you create new calendars within your account. It’s fairly easy – here’s a quick tutorial by One Foot Over on how to set up google calendar as a content calendar

4. Google Sheets (Free)

When it comes to customization and flexibility, nothing will beat creating your own calendar in Google Sheets (or Microsoft Excel if you want to keep it offline). And you can also have an All-in-One google sheet – by keeping all important info and data you want to track in separate tabs – if you want to go that route. There are many great templates out there, but of course, I want to share my own version and one that I used back in the day when I managed social media accounts. 

social media content calendar template

View my Social Media Content Calendar Template

If you are interested in using this template, feel free to make a copy. Notice that on the second tab, I’ve added Content Categories and Type examples; these are linked to the 1st Tab Dropdown Cells (Columns F & G). Make sure to customize the lists on the second tab so they fit your content mix and strategy.


Paid Social Media Calendar Tools

1. Canva

So when we think of Canva, we assume it’s a tool for designing images and content. Well, now it is that and so much more. With the Canva Pro account, you can also link your social media accounts & plan and schedule content directly from the platform. If you want to have access to a content calendar and on top of that thousands of stock photos, template designs, and more – Canva is the best option for you. 

2. AgoraPulse

AgoraPulse is the go-to platform for many Social Media Managers, content producers, and Community Managers. More than just a Content Calendar tool, this is a Social Media Marketing Platform that also has community management tools, reporting and listening reports and the list goes on. Definitely an excellent option for marketers managing bigger audiences or multiple clients. 

3. Hootsuite

Another paid Social Media Platform that includes scheduling and publishing content is Hootsuite. With advanced features such as monitoring and reporting – Hootsuite allows you to keep track of important data while also organizing your social media channels’ content.

4. Buffer

Buffer is very similar to Hootsuite visually! It is separated into two major features – it offers scheduling and reporting. For a low monthly cost, it is certainly an option worth considering if you have a small business or are just starting out. 

5. SproutSocial

And of course, there is one of the most popular Social Media Marketing platforms out there, SproutSocial. Used by major brands, this tool includes many more features than just publishing. It also contains listening, reporting, and engagement tools meant to help you save time, gather insights fast, and keep your audience happy.  Similar to Agorapulse, this is one to consider for brands with bigger audiences or teams with multiple clients. 


So you see, there are dozens of Social Media Scheduling tools that will help you organize your content. And honestly, at the end of the day, there is no wrong or right answer here. You determine what works for you! 

What other Social Media Content Calendar and Scheduling tools or templates would you add to your list? Share them in the comment section below.

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Jayleen Nazario

Jayleen Nazario

Digital Marketing Specialist