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Google Ads Data Studio Template — a look at my monthly dashboard!

Data Studio has been my trusty sidekick these past few months. With its ever growing list of new features such as community visualizations, conditional formatting, data blending, etc. it makes looking at data that much pleasing to the eye and easier to present. 

If you are in need of some Reports inspiration, then my first suggestion is to visit Data Studio’s template gallery: https://datastudio.google.com/gallery. From there you can select one and tweak it until it gets to what you need for your business. Due to my love for Data Visualization and Data in general, I dived in and created multiple reports (some that will never see the light of day) until I reached what works for me. 

And thus, I present to you my high-level Google Ads Data Studio Report. This report highlights only the metrics I want to look at on a daily basis in a simple way: a. It’s audience-friendly enough that I can present to upper management b. And it’s simple enough that I easily identify any alarming results. 

Data Studio Google Ads Template
Data Studio Google Ads Template

This is not to say that this is the only report I look at. I actually have multiple reports. Some go more in depth than others, but this is good for a high-level view of your Google Ads Account’s performance.

Highlighted Metrics:

  • Conversion Rate
  • Cost/ Conversion
  • Total Spend
  • Conversions
  • Goals

Secondary Metrics:

  • Clicks
  • Impressions
  • CTR
  • Bounce Rate
  • Impression Share

If you choose to Copy my Data Studio Google Ads Report, which I encourage you to do. Here are some hacks that I do that you might want to consider:

  • I select dates manually instead of using Data’s Studio Date Range component. Why? This way I can compare actual days, meaning Saturday February 8, 2020 vs Saturday February 9, 2019. Otherwise, comparing this year vs the previous year would compare Saturday February 8, 2020 vs Friday February 8, 2019. This of course makes a big difference in a customer’s purchasing behavior. If you select, for example February 1 – 29, 2020 and previous year February 2 – March 2, 2019 because you want the days to match, Google’s Data Studio is smart enough to compare days instead of trying to match dates.
  • For the next month’s report, duplicate this report or page (within the same report) and change the dates. This will allow you to keep this data handy for your next meeting.

Click here to view the Google Ads Data Studio Report.

Hope you enjoyed this Google Ads Data Studio Report Template. What other Data Studio Report would you like to see? 

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Jayleen Nazario

Jayleen Nazario

Digital Marketing Specialist